Both the blog post as in the social media profiles (Facebook, Twitter or LinkedIn) of the CONSOLE project, we want to pay tribute to all those people who make it possible for our project to be a success

On previous occasions we have defined what the Community of Practice (CoP) is and how important it is; which is represented by those actors who are involved in the project (farmers and foresters, experts, project partners, representatives of public administrations, etc.).

Its objective is to facilitate the exchange of knowledge and mutual learning, based on the principle of reciprocity. As described in Deliverable 5.1. it is about << ensuring sound management and facilitation of the CoP by all CONSOLE partners in order to optimize the contributions of CoP members in project activities >>.

Because the development of an efficient CoP requires the promotion of exchanges, taking into account the interests and needs of the stakeholders involved and encouraging them to share their experience.

And all of this will be done through dedicated training activities to ensure the major transition to smarter AECPGs practices in Europe.

We encourage you to check Deliverable 5.1. where, in addition, we specify all the tasks, activities and communication channels that allow us to achieve the planned objectives.

If you have browsed through the CONSOLE project website, you will know that we have not only developed Case Studies at a European level, but that the CONSOLE project partners have developed research beyond the borders of Europe.

These Case Studies have been collected in an independent document (deliverable 2.2) by the teams of UNIBO, BOKU, LUKE and TRAME, because they have a fundamental value for the CONSOLE project

Thus, the objective of the research was to collect the most promising experiences and successful outside the European Union, which could offer interesting (enriching) perspectives for its application in the European Union to feed the Work Package 2  a wider range of opportunities in contract designs.

And to achieve this, these partners carried out a systematic review of the assistant literature, specifically of 79 documents (scientific articles, reports, “gray” literature, etc.), aimed at addressing voluntary contracts that address solutions for the provision of Agri-environmental Public Goods (AECPGs)

 The main reasons for success identified were:

•  Reducing risks linked to results;
•  Reduced costs to monitor results;
•  Farmer interest and social income;
•  Availability of resources;
•  Additionality;
•  Rely on existing groups;
•  Communication;
•  Payment settings;
•  Appropriate intermediaries.

This time on the CONSOLE project blog we want to tell you the secrets of the website’s success in the dissemination and communication process.

The CONSOLE project website is framed in Work Package 6 (dissemination and outreach) and its main objective was to enhance the impact of the project towards Public Administrations, stakeholders (farmers, agricultural associations, research groups, etc.) and society in general.

A problem arose since traditionally in research projects (national, European and non-EU), the web page appeared as a static element where only the composition of the research groups that were part of the project, of the study areas that were included, and relevant documentation such as deliverables.

Potential stakeholders do not have the ability to guess that the project exists or where they can find information. Therefore, it is mandatory to publicize the work that is being developed through digital channels (Internet).

There was no doubt that we should resort to implementing a digital marketing strategy based on offering quality content.

We got to work

The first thing we decided to do is create a web page that, due to its own structure, would allow us to position ourselves in the main Internet search engines, such as Google. To do this, we develop the web platform with a simple code that will allow fast loading. It is recommended that web pages load in search engines in less than three seconds.

Another key to having a presence in the first searches of users is to offer quality content. And to carry it out, a publication calendar, which has changed according to the tastes of the users.

What better way than to publicize this content than through social media (facebook, twitter, LinkedIn). It is essential to create profiles on the main social networks. Each social network has a specific audience, so we thought about attacking as many audiences as possible: Facebook, Twitter and LinkedIn were the chosen social networks. What’s more, we developed a plugin so that blog posts will be published directly on social media (after a review process to avoid hackers).

Other tools were the creation of an e-newsletter where users could register; Email marketing strategies, which have worked perfectly in the call for meetings; leaflet development, etc.

A restricted area

We have commented that the CONSOLE project website must be a page with life. That is, it has to be managed by both users and project partners.

In the second case, a private area was developed where members could access private information, such as the Office templates used for the various presentations. Potentially, this area is prepared to install internal communication elements between partners.

Guaranteed success

Success was guaranteed. Since its birth, the number of visits has skyrocketed. Through the use of web analytics, we have been able to know which are the preferred contents by users, at what time of day they visit us, the number of visits by localities (countries, regions and cities), etc.

Once again, technology has democratized research, making it reach everyone in a fairly simple way. For this reason, we must encourage all research projects to be accompanied by a digital marketing strategy, rather than a simple website or profiles on social networks in which we publish in a timely manner.