Summary
The contract is characterized by two regulations frameworks: a generic one and one depending on the categories of products or services branded. The generic regulation states the common commitments and eligibility criterions required for every provider of
products or services called User (of the brand). Among the general requirements are those relative to the protection and the valorization of the landscape quality and biodiversity, the valorization of natural resources and local craftsmanship in a processes of sustainable development. The User has to comply with these regulations during the contract. The length of the contract is not fixed in these regulations and can be renewed. The contracts are between the User and the national park where her activities are located. The Users pay an annual fee to use the collective brand. The amount of the annual fee is fixed by decision of the French Biodiversity Agency. The Agency can also decide to change unilaterally the regulations both generic and specific, in which cases the User can have up to 3 months to comply with the new regulation.
Objectives
- A tool for the economic development of park lands, while preserving nature
- A bearer of the values of national parks (commitment, authenticity, respect, sharing, vitality)
- Raise consumers’ awareness
Public Goods
Problem description
“Esprit Parc National” is a collective brand registered by the national parks of France and it is implemented in each of the 10 French national parks. The brand is exclusively granted to products or services from economic activities that preserve the biodiversity and the heritages. Through this brand, the national parks contribute to the preservation of the cultural heritage and the valorisation of activities compatible with nature protection. The national park of Guadeloupe is a part of it, and has implemented this brand in its territory, first in order to support the development of ecotouristic activities. However this brand also concerns agroforestry productions, in particular undergrowth crops such as vanilla, coffee or cocoa.
